Confused about SEO Keywords for your business?
Updated: Nov 25, 2020
Ok, I am totally with you all on this one. However, with a little bit of explaining, you can begin to understand the process of keywords a little bit better! I am going to share with you a few useful tips of how to build your keywords.
The main thing to think about when organising your keywords is to think about what the end consumer will be searching for on search engines. For example, if you are selling a dog, you cannot just put ‘dog’ as a keyword. Think how many sites are going to come up within this search: dog groomers, pet services, dog shows and much more. Your site just will not filter through with this one word. The more specific you are the better, and do not think keyword means to use one word only, you also need to mix in some phrases too.
So, think of it this way: 1. Main – This will be your main keyword – such as ‘Marketing’ 2. Body – This will be your mid-range keyword – such as ‘Marketing Consultant’ 3. Long Tail – This will be your phrase – such as ‘Marketing Consultant in Wiltshire’
You must remember to include all three factors into all of your content; this includes website, social media and blogs. If you need help with establishing some keywords that would be suitable for your business, here is a great website which you can use for FREE! www.wordtracker.com Top Tip: Ideally, you need keywords that over 500 in volume search and less than 40 in difficulty search. (There will show up on Wordtracker) Here are a few other FREE sites you can use to check your keywords: https://neilpatel.com/ubersuggest https://app.wordstream.com/fkt/app https://answerthepublic.com https://moz.com/keyword-explorer https://keywordtool.io/
We could all go on and on about SEO and how can we be top dog. However, the truth is, it is not easy to become the ‘Top Ranking’ site unless you invest very heavily with a professional. Even then, it takes a long time to happen and it is not guaranteed. In my opinion, it is much better to invest in your time to focus on your keyword strategy to ensure you come up under the consumer search… there are many things you can do that do not cost a penny!
If you need any help and support, why not contact me for a consultation, I can share more tips and tricks with you! https://www.khmarketinguk.com/ contact/